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Printing has Finished
With a new batch of paper delivered, the presses could finally start rolling last week. As of this week, all pages of the Carrera 2.7 book have now been printed and are enroute to the book binder for cutting, assembling, stitching, and preparation for binding. Next week, the individual sections of the book will be bound together into a book with the linen cover. Slipcase production and hot foiling of various exterior design elements will begin shortly thereafter with only a few steps after that before we can start preparing to ship out books.
First Wave Shipping Plan
Our first batch of books destined to those who placed pre-orders will ship directly to customers in Europe and the rest-of-the-world (excluding North America) in just a few weeks from now. We have begun charging credit cards in preparation for shipping and working to resolve any failed transactions. If your credit card has been declined, please fix as-soon-as-possible so your order is not delayed.
Shipments of pre-orders in North America will be happen several weeks after European deliveries as the books must travel across the Atlantic and go through customs before they can be distributed here.
Don't Delay Your Order!
For those who have been waiting until the book is actually available before purchasing, don't delay too long if you want your books in the first wave of shipments. We have had significant demand for the book already and will still be accepting pre-orders through next week, but at some point after that new orders will go into the second wave of shipments. This second batch of shipments will begin a month or so later with books likely arriving after Christmas.
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Review of the Turbo 3.0 book in Octane magazine's October 2019 issue:
We'll come clean: this book was released last year but our review copy was mislaid during Octane's hastily carried-out office relocation form Bedfordshite to London. It's author, Ryan Snodgrass, very kindly offered to send us another one—and we're so glad he did, because this is a truly exceptional work.
A companion volume to Snodgrass' previous magnum opus, Carrera 2.7, this mammoth 536-page tribute to the Porsche 911 Turbo is printed on creamy archival paper and presented in a stout slipcase. Pay extra for the 300-off Publisher's Edition and you get an even stouter clamshell box that additionally houses convincing reproductions of Porsche ephemera such as press releases and photos, and actual 35mm colour slides, plus a 20-page supplement on how the book was put together.
Is either version worth the money? Emphatically yes, because the level of detail and the production values are stunning. To give just two examples: expert financial book-keepers were hired to check the production data for all 2819 Turbos built; and because no detailed cutaway drawing was ever made of the Turbo, noted cutaway artist Makoto Ouchi was commissioned to draw on. The print specification—which apparently involved '15-micron stochastic hybrid screens' and 'special wide-gamut inks'—will have any bibliophile salivating over their silkscreened linen slipcase.
Every possible aspect of the 1975–77 Turbo is covered in depth: development, build, mechanical, design, one-offs and special editions, racing versions... There's even a spread devoted to specific tyre inflators, jacks and plastic gloves supplied by Porsche for the Turbo's space-save tyre.
As you'll have gathered, we're impressed. It's taken a while for Turbo 3.0 to make it into these pages, but it was well worth the wait.
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"Ryan Snodgrass's book on early Porsche Turbos is probably the greatest single model book that I've ever seen in my life. I have not been able to put it down since getting it. It is just full of every bit of geeky goodness about those cars. It is phenomenal."
Of course, when asked at 0:28:07 by Mark Green if manifested into a car, what kind of car would Robb Sass be, his affinity for the Turbo was clear. Sass answered he'd like to be a 1975 or 1976 Turbo Carrera, the first generation Turbo: "I think that they are kind of a little bit edgy. It was the height of the malaise era. A car I really respect as when everything else was slow and crappy, you had this car that would go 0 to 60 in about 5 seconds. Performance on par with a muscle car from ten years before at a time when people were building the Mustang II. If I could aspire to be any car...I'm not a 75-76 Turbo Carrera, but if I could that is probably what it would be as it was so shocking and so surprising and a little bit unpredictable." "Porsche never got the memo that the malaise era was going on."
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