The following two videos share a glimpse into the extremely high-quality printing the Turbo 3.0 book. We have worked hard with our pre-press and printing partners to push the boundaries of printing. During pre-press we utilized advanced techniques including custom wide-gamut CMYK profiles, sampling techniques to optimize each photo for maximum print quality, and automatic color correction adjust each photo to accurately account for the physical color tone of the actual paper.
During printing, special wide-gamut CMYK inks were used to get more tonal range out of each photo, the printing plates were produced with a 15μm stochastic random screen to significantly improve rendering of minute details when looking closely at a photo, and three different spot varnishes were used across the book. No expense was spared in ensuring the quality of book was as exceptional as the care and quality that goes into each car Porsche produces.
The first video shows a press operator removing one of the high-resolution stochastic screened signatures to do a quality control check.
The second video shows how an automated machine folds all the pages from one of the 12-page signatures. There are 45 distinct signatures that must be folded and sewn together to produce the Turbo 3.0 book.
This short clip highlights a press operator doing press checks during printing of our Carrera 2.7 book in Germany. The operator periodically pulls off forms from the offset press to check and adjust the colors and black levels across sections of the pages by increasing/decreasing each of the five inks on each stripe. The process includes comparing to proofs as well as the previously printed forms that would be sewn next to each other in the book.
Printing has Finished
With a new batch of paper delivered, the presses could finally start rolling last week. As of this week, all pages of the Carrera 2.7 book have now been printed and are enroute to the book binder for cutting, assembling, stitching, and preparation for binding. Next week, the individual sections of the book will be bound together into a book with the linen cover. Slipcase production and hot foiling of various exterior design elements will begin shortly thereafter with only a few steps after that before we can start preparing to ship out books.
First Wave Shipping Plan
Our first batch of books destined to those who placed pre-orders will ship directly to customers in Europe and the rest-of-the-world (excluding North America) in just a few weeks from now. We have begun charging credit cards in preparation for shipping and working to resolve any failed transactions. If your credit card has been declined, please fix as-soon-as-possible so your order is not delayed.
Shipments of pre-orders in North America will be happen several weeks after European deliveries as the books must travel across the Atlantic and go through customs before they can be distributed here.
Don't Delay Your Order!
For those who have been waiting until the book is actually available before purchasing, don't delay too long if you want your books in the first wave of shipments. We have had significant demand for the book already and will still be accepting pre-orders through next week, but at some point after that new orders will go into the second wave of shipments. This second batch of shipments will begin a month or so later with books likely arriving after Christmas.
Rennsport Reunion Recap
As expected, Rennsport Reunion V was a smashing success and enough to fill my dreams with racing Porsches through the end of the year! Thanks again to Thomas Andersen at Andersen Collectibles for hosting me at their Rennsport booth to show a proof copy of the Carrera 2.7 book. It certainly sparked many engaging conversations and was great to finally meet many of you face-to-face instead of only over email.
Paper Manufacturer Delays Printing
Our quality bar is extremely high to ensure owners of the Carrera 2.7 book not only have research and information that cannot be found anywhere else, but also a book that provides an overall aesthetic that is a joy to open and read every time. The production of the special paper size for the book has taken considerably longer than expected and we finally received paper last week. During last week's test printings using the first aluminum printing plates, the printer noticed inconsistent color absorption which didn't meet their quality bar. The paper manufacturer sent out an inspector who deemed the entire production batch of 27 pallets defective, so we are in a holding pattern waiting for approximately 15–20 tons of new paper to be produced and delivered. The massive amount of wasted paper will eventually be recycled. Hundreds of aluminum printing plates are already being produced so the printing presses can be started as soon as paper arrives. Once the pages have all been printed, which takes approximately four to five days of continuously running the machines, they will be be sent off to the specialty book binder for final binding and slipcase production, all done by hand for each book.
Unfortunately, this means we won't be able to start shipping pre-ordered books until sometime later in November. Orders are being sent on a first-come, first-served basis so those who have been waiting the longest will receive their books first. New orders from this point forward will start shipping at the end of November to early December.
Thank you to all who have pre-ordered the Carrera 2.7 book and are patiently waiting for their copy to arrive. The wait will be worth it! I look forward to hearing your comments and feedback.