Review of the Turbo 3.0 book in Octane magazine's October 2019 #196 issue:
We'll come clean: this book was released last year but our review copy was mislaid during Octane's hastily carried-out office relocation form Bedfordshite to London. It's author, Ryan Snodgrass, very kindly offered to send us another one—and we're so glad he did, because this is a truly exceptional work.
A companion volume to Snodgrass' previous magnum opus, Carrera 2.7, this mammoth 536-page tribute to the Porsche 911 Turbo is printed on creamy archival paper and presented in a stout slipcase. Pay extra for the 300-off Publisher's Edition and you get an even stouter clamshell box that additionally houses convincing reproductions of Porsche ephemera such as press releases and photos, and actual 35mm colour slides, plus a 20-page supplement on how the book was put together.
Is either version worth the money? Emphatically yes, because the level of detail and the production values are stunning. To give just two examples: expert financial book-keepers were hired to check the production data for all 2819 Turbos built; and because no detailed cutaway drawing was ever made of the Turbo, noted cutaway artist Makoto Ouchi was commissioned to draw on. The print specification—which apparently involved '15-micron stochastic hybrid screens' and 'special wide-gamut inks'—will have any bibliophile salivating over their silkscreened linen slipcase.
Every possible aspect of the 1975–77 Turbo is covered in depth: development, build, mechanical, design, one-offs and special editions, racing versions... There's even a spread devoted to specific tyre inflators, jacks and plastic gloves supplied by Porsche for the Turbo's space-save tyre.
As you'll have gathered, we're impressed. It's taken a while for Turbo 3.0 to make it into these pages, but it was well worth the wait.
We are honored that the Turbo 3.0 book not only won an IPPY Gold medal at the 2019 Independent Book Publisher Awards, but the overall win within one of eight "Outstanding Books of the Year" categories was special, tying for the Best Book Arts Craftsmanship category. This award is extra meaningful as all books published by independent publishers around the world were eligible, not just within the narrow field of automotive books. Tough competition for sure!
The IPPY “rewards those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing,” with the judging criteria “based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.” The eight overall Outstanding Books of the Year categories choose books from "regular entries for being the most heartfelt, unique, outspoken and/or experimental."
Many thanks to all the contributors to the success of the Turbo 3.0 book: art director Richard Baron; cover artist Guy Allen; cutaway illustrator Makoto Ouchi; photographers Claus Bachl, Michael Furman, and Randy Wells; editors Jonathan Stein and Mary Snodgrass; designer of our first book style Christoph Mäder; prepress support from iocolor with Stephanie Lock, John Bailey, and Gary Hawkey; and the printer Artron Art Group.
Published by Parabolica Press, Turbo 3.0 was officially available for purchase in October 2018. The 23rd Annual IPPY Awards ceremony will be held in New York City on May 28, 2019.
Porsche enthusiast site Elferspot is offering a RARE opportunity to win a copy of the epic Turbo 3.0 book until May 15, 2019. Not only that, they created a quick video to showcase the book for those who have never seen it in person. See more details about the contest on the Elferspot website.
Review of the Turbo 3.0 book in Porsche Fahrer's February 2019 issue:
Manchmal, wenn Geld und Zeit keine Rolle spielen, entsteht große Kunst, ohne dass die Limitierungen des wirklichen Lebens ihr Schranken auferlegen. Und mit viel Glück wird ein Buch wie Ryan Snodgrass’ Magnum Opus zum Thema 911 Turbo daraus.
Die Masse von 1500 Bildern und Informationen auf 536 Seiten hat das Zeug, den Betrachter/Leser zu erschlagen: Wo beginnen, wenn schon das Kapitel „Accessoires“, angefangen beim korrekten Bordwerkzeug bis hin zum passenden 911-Koffer-satz der Firma Volz, 18 Seiten umfasst? Wohlgemerkt, es geht nur um den Dreiliter-Urturbo der Modelljah- re 1975 bis 1977! Natürlich ist es spannend, die Entwicklung des 911 Turbo nachzuvollziehen, aber richtig aufregend wird es, wenn Text und Bilder tief und detailreich bis hin zum Aufnäher der Sicherheitsgurte in Technik, Ausstattung und Produktion eintauchen. Snodgrass hat sich die Mühe gemacht, auch Sonderanfertigungen und Spezialmodelle zu zeigen, die Spuren im Rennsport nachzuzeichnen und zu guter Letzt JEDEN gebauten 911 Turbo 3.0 mit Farbe, Innenausstattung, Reifentyp bei Auslieferung, Extras etc. aufzulisten. Wenn das Geld also nicht für einen Urturbo reicht, sind 395 Dollar für die Standardausgabe dieses Standardwerks perfekt angelegtes Geld. Ein besseres Buch zum Thema wird es auf absehbare Zeit nicht geben. Fünf Sterne!
Rough English translation:
Sometimes, when money and time are irrelevant, great art emerges without the limitations of real life putting a stop to it. And with luck, a book like Ryan Snodgrass' Magnum Opus on the subject 911 Turbo comes alive.
The massive 1,500 images and 536 pages of information has what it takes to slay the viewer / reader: Where to start, the chapter "Accessories" is 18 pages, starting with the correct tool kit to the matching 911-suitcase set Volz? Mind you, it is only about the three-liter Urturbo the model year 1975 to 1977! Of course, it is exciting to understand the development of the 911 Turbo, but it gets really exciting when text and images immersed deep and detailed to the patch of the seat belts in technology, equipment and production. Snodgrass has taken the trouble to show custom and special models, trace the traces in racing, and last but not least, listing ALL 911 Turbo 3.0 built with color, interior trim, tire type at delivery, extras, etc. So if the money is not enough for a primal turbo, $395 for the standard edition of this standard work is perfectly invested money. There will not be a better book on the topic for the foreseeable future. Five stars!
We are thrilled that Ryan Snodgrass' Turbo 3.0 book has just been nominated as a finalist in the Book category for Motoring Press Guild's 2018 MPG Excellence in Automotive Journalism Awards. In MPG's own words, the "annual celebration of excellence is intended to inspire automotive journalists, both present and future, to produce work of the highest professional caliber in specific categories."
It's an honor to just be nominated for such a prestigious award in the world of automotive journalism. Congratulations to the other finalists in the Book category:
- Hurley: From the Beginning by Sean Cridland
- Twice Around the Clock – The Yanks at Le Mans Vol. I-III by Tim Considine
Hurley is an absolutely fantastic read on one of America's greatest racing drivers, written directly in partnership with Mr. Haywood himself. I haven't seen Twice Around the Clock yet, but I've pre-ordered a copy as it looks like it will provide great insight into the history of American drivers at Le Mans.
Interestingly, MPG finalist nominations run deep with those involved in the Turbo 3.0 project. Richard Baron, the Designer/Art Director for the Turbo 3.0 book, also worked on the MPG nominated Hurley book. And Randy Wells—a 2018 MPG finalist in the Featured Video category for his film ICARUS—photographed many shots that appeared in the Turbo 3.0 book.
The winners in each category will be announced during the awards dinner on February 24th at the Petersen Automotive Museum in Los Angeles. Good luck to all.
Review of the Turbo 3.0 book in Flat6 magazine's January 2019 issue:
Pas moins de 536 pages, plus de 1500 photos et illustrations pour la plupart jamais publiées, voici un ouvrage majeur sur la 911 Turbo 3.0. Pour tout savoir, tout décoder du modèle emblématique du milieu des seventies.
Ryan Snodgrass n’en est pas à son coup d’essai, après avoir écrit et publié en 2015 un ouvrage de 416 pages sur la Carrera 2.7 mondialement reconnu, il a décidé de s’attaquer à la Turbo 3.0 avec succès. Bien sûr le livre est en anglais, mais très facile à lire, et vraiment complet. Toute l’histoire de la Turbo est fidèlement racontée, chaque couleur, chaque option, chaque couleur ou tissu de siège y sont fidèlement répertoriés. Si vous êtes ou avez été propriétaire de cette icône de l’automobile, ou si vous en avez rêvé et que vous en rêvez encore, vous vous devez d’avoir cet ouvrage dans votre bibliothèque, Vous ne pourrez plus dire : « je ne savais pas ».
Rough English translation:
No less than 536 pages, more than 1500 photos and illustrations for the most part ever published, here is a major work on the 911 Turbo 3.0. To know everything, to decode the emblematic model of the middle of the seventies.
Ryan Snodgrass is not at his first attempt, after writing and published in 2015 a book of 416 pages on the world famous Carrera 2.7, he decided to tackle the Turbo 3.0 successfully. Of course the book is in English, but very easy to read, and really complete. The whole history of the Turbo is faithfully told, every color, every option, every color or seat fabric is faithfully listed. If you are or have been the owner of this car icon, or if you have dreamed of it and still dream of it, you owe it to yourself to have it in your library. You will not be able to say, "I did not know".
July saw Ryan Snodgrass' second book come to market, Turbo 3.0 — Porsche's First Turbocharged Supercar. Another superb offering from Snodgrass, and I personally love his panache for design and layout. He is also one of the pioneers of what I call, the "future of automotive publishing" by giving the customer a lot of specific details. Perfect for anyone who either owns one of the cars or is looking to buy one. This limited edition of 2500 copies has 536 pages and comes slipcased. The book was also nominated for "The Royal Automobile Club Book of the Year."
Review by 9Once Plus magazine of the Turbo 3.0 book:
Ryan Snodgrass, entusiasta del mundo del automóvil especializado end Porsche, acaba de publicar su segundo libro dedicado esta vez a los 911 Turbo 3.0 y que cuenta con un total de 536 páginas y 1.508 fotografías, la mitad de ellas nunca antes publicadas. Un libro fantástico e imprescindible para cualquier propietario, historiador o restaurador, que tiene muchísima información sacada de los archivos de Porsche. Todo ello le ha valido el [nominación para] "Motoring Book of the Year 2018". Pero si queréis un ejemplar tendréis que daros prisa porque se trata de una edición limitada de 2.500 ejemplares que tiene un precio de €399.
Rough English translation:
Ryan Snodgrass, enthusiast of the world of the specialized automobile Porsche, has just published his second book dedicated this time to the 911 Turbo 3.0 which has a total of 536 pages and 1,508 photographs, half of them never before published. A fantastic and essential book for any owner, historian or restorer, with much of information the sourced from the Porsche Archives. All this has earned him [a nomination] for "Motoring Book of the Year 2018". But if you want a copy you will have to hurry because it is a limited edition of 2,500 copies that has a price of €399.