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While the Turbo 3.0 book did not win, it was an exceptional honor to just have been shortlisted for the 2018 Royal Automobile Club's nominees for Specialty Motoring Book of the Year.
Congratulations to the winning author Karl Ludvigsen and publisher Evro Publishing Ltd for producing an excellent book and taking home the prestigious RAC award with "Reid Railton: Man of Speed. The RAC event was a fantastic assembly of automotive industry leaders, publishers and authors; with spirited discussions on the future of book printing, contrasted with the expansive history of the automobile. During the awards presentation, Ben Horton—one of the RAC judges and owner of Hortons Books—stated "Ryan Snodgrass' masterpiece is the future of automotive publishing."
Producing a work such as the Turbo 3.0 could never happen alone. Thank you to the countless number of supporters, but especially Richard Baron for the art direction and layout of the Turbo 3.0; illustrator Guy Allen for the cover art; Christoph Mäder for setting Parabolica Press's design direction with our first Carrera 2.7 book; Guy Morrison, Claus Scheucher, Michael Furman, Randy Wells, and numerous other photographers for splendid imagery; artist Makoto Ouchi for the highly technical bespoke cutaway of the 1975 Turbo; Jurgen Bärth for writing the foreword; Jonathan A. Stein and Mary Snodgrass for critical editing of both books; the exceptional support and encouragement from Dieter Landenberger, Jens Torner, Tobias Mauler and the rest of the Porsche Museum Archives; proofreaders Richard D. J. Hill, Nathan Merz, Chris Powell, among others; Stephanie and Gary from iocolor prepress/printing; and all the enthusiasts and fans on forums worldwide who participated in discourse affirming—as well as busting—myths of the 930 Turbo.
With the release of the Turbo 3.0 book, I believe the "proof is in the pudding" and we have achieved our goal of dramatically raising the bar for automotive—and all—historical books moving forward.
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Review of the Turbo 3.0 book in Octane magazine's October 2019 issue:
We'll come clean: this book was released last year but our review copy was mislaid during Octane's hastily carried-out office relocation form Bedfordshite to London. It's author, Ryan Snodgrass, very kindly offered to send us another one—and we're so glad he did, because this is a truly exceptional work.
A companion volume to Snodgrass' previous magnum opus, Carrera 2.7, this mammoth 536-page tribute to the Porsche 911 Turbo is printed on creamy archival paper and presented in a stout slipcase. Pay extra for the 300-off Publisher's Edition and you get an even stouter clamshell box that additionally houses convincing reproductions of Porsche ephemera such as press releases and photos, and actual 35mm colour slides, plus a 20-page supplement on how the book was put together.
Is either version worth the money? Emphatically yes, because the level of detail and the production values are stunning. To give just two examples: expert financial book-keepers were hired to check the production data for all 2819 Turbos built; and because no detailed cutaway drawing was ever made of the Turbo, noted cutaway artist Makoto Ouchi was commissioned to draw on. The print specification—which apparently involved '15-micron stochastic hybrid screens' and 'special wide-gamut inks'—will have any bibliophile salivating over their silkscreened linen slipcase.
Every possible aspect of the 1975–77 Turbo is covered in depth: development, build, mechanical, design, one-offs and special editions, racing versions... There's even a spread devoted to specific tyre inflators, jacks and plastic gloves supplied by Porsche for the Turbo's space-save tyre.
As you'll have gathered, we're impressed. It's taken a while for Turbo 3.0 to make it into these pages, but it was well worth the wait.
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"Ryan Snodgrass's book on early Porsche Turbos is probably the greatest single model book that I've ever seen in my life. I have not been able to put it down since getting it. It is just full of every bit of geeky goodness about those cars. It is phenomenal."
Of course, when asked at 0:28:07 by Mark Green if manifested into a car, what kind of car would Robb Sass be, his affinity for the Turbo was clear. Sass answered he'd like to be a 1975 or 1976 Turbo Carrera, the first generation Turbo: "I think that they are kind of a little bit edgy. It was the height of the malaise era. A car I really respect as when everything else was slow and crappy, you had this car that would go 0 to 60 in about 5 seconds. Performance on par with a muscle car from ten years before at a time when people were building the Mustang II. If I could aspire to be any car...I'm not a 75-76 Turbo Carrera, but if I could that is probably what it would be as it was so shocking and so surprising and a little bit unpredictable." "Porsche never got the memo that the malaise era was going on."
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