Flat 6 — Turbo 3.0 Review
Review of the Turbo 3.0 book in Flat6 magazine's January 2019 issue:
Pas moins de 536 pages, plus de 1500 photos et illustrations pour la plupart jamais publiées, voici un ouvrage majeur sur la 911 Turbo 3.0. Pour tout savoir, tout décoder du modèle emblématique du milieu des seventies.
Ryan Snodgrass n’en est pas à son coup d’essai, après avoir écrit et publié en 2015 un ouvrage de 416 pages sur la Carrera 2.7 mondialement reconnu, il a décidé de s’attaquer à la Turbo 3.0 avec succès. Bien sûr le livre est en anglais, mais très facile à lire, et vraiment complet. Toute l’histoire de la Turbo est fidèlement racontée, chaque couleur, chaque option, chaque couleur ou tissu de siège y sont fidèlement répertoriés. Si vous êtes ou avez été propriétaire de cette icône de l’automobile, ou si vous en avez rêvé et que vous en rêvez encore, vous vous devez d’avoir cet ouvrage dans votre bibliothèque, Vous ne pourrez plus dire : « je ne savais pas ».
Rough English translation:
No less than 536 pages, more than 1500 photos and illustrations for the most part ever published, here is a major work on the 911 Turbo 3.0. To know everything, to decode the emblematic model of the middle of the seventies.
Ryan Snodgrass is not at his first attempt, after writing and published in 2015 a book of 416 pages on the world famous Carrera 2.7, he decided to tackle the Turbo 3.0 successfully. Of course the book is in English, but very easy to read, and really complete. The whole history of the Turbo is faithfully told, every color, every option, every color or seat fabric is faithfully listed. If you are or have been the owner of this car icon, or if you have dreamed of it and still dream of it, you owe it to yourself to have it in your library. You will not be able to say, "I did not know".
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"Ryan Snodgrass's book on early Porsche Turbos is probably the greatest single model book that I've ever seen in my life. I have not been able to put it down since getting it. It is just full of every bit of geeky goodness about those cars. It is phenomenal."
Of course, when asked at 0:28:07 by Mark Green if manifested into a car, what kind of car would Robb Sass be, his affinity for the Turbo was clear. Sass answered he'd like to be a 1975 or 1976 Turbo Carrera, the first generation Turbo: "I think that they are kind of a little bit edgy. It was the height of the malaise era. A car I really respect as when everything else was slow and crappy, you had this car that would go 0 to 60 in about 5 seconds. Performance on par with a muscle car from ten years before at a time when people were building the Mustang II. If I could aspire to be any car...I'm not a 75-76 Turbo Carrera, but if I could that is probably what it would be as it was so shocking and so surprising and a little bit unpredictable." "Porsche never got the memo that the malaise era was going on."
The Turbo 3.0 book wins first place in the coveted MOTORWORLD BUCHPREIS for the Markenbuch category (best book for a single brand), which honors the best car books of the year. The award ceremony took place on Thursday, May 23, 2019 inside the Arthur Bechtel Classic Motors showroom at the Motorworld Stuttgart V8 Hotel in Böblingen, Germany.
For almost 20 years, noted automotive historian and journalist Jürgen Lewandowski has presided over the Autobuchpreis which honors the best works produced each year on automotive and motorsports topics. For 2018, MOTORWORLD Group became the primary sponsor for the Autobuchpreis, hosting the event and judging team of Jürgen Lewandowksi (chairman of the jury), Andreas Dünkel (Motorworld Group Chairman), Mark N. Backé (Grand Basel Chairman), Vittorio Strosek (Strosek Design), Michael Stoschek (Brose Chairman), Christian Steiger (Classic Cars Editor-in-Chief), Dr. Andreas Kaufmann (Leica Camera Chairman) and Robertino Wild (Capricorn Chairman).
We are honored that the Turbo 3.0 book not only won an IPPY Gold medal at the 2019 Independent Book Publisher Awards, but the overall win within one of eight "Outstanding Books of the Year" categories was special, tying for the Best Book Arts Craftsmanship category. This award is extra meaningful as all books published by independent publishers around the world were eligible, not just within the narrow field of automotive books. Tough competition for sure!
The IPPY “rewards those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing,” with the judging criteria “based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.” The eight overall Outstanding Books of the Year categories choose books from "regular entries for being the most heartfelt, unique, outspoken and/or experimental."
Many thanks to all the contributors to the success of the Turbo 3.0 book: art director Richard Baron; cover artist Guy Allen; cutaway illustrator Makoto Ouchi; photographers Claus Bachl, Michael Furman, and Randy Wells; editors Jonathan Stein and Mary Snodgrass; designer of our first book style Christoph Mäder; prepress support from iocolor with Stephanie Lock, John Bailey, and Gary Hawkey; and the printer Artron Art Group.
Published by Parabolica Press, Turbo 3.0 was officially available for purchase in October 2018. The 23rd Annual IPPY Awards ceremony will be held in New York City on May 28, 2019.