Sports Car Market – Turbo 3.0 Book Review
Review by Mark Wiggington in Sports Car Market, September 2018:
“Exhaustive” doesn’t even begin to describe Ryan Snodgrass or his opus on the Porsche 930 3.0 Turbo. Let’s start near the back, on p. 452. Here, along with a handy production-data decoder for the model, is an exhaustive list of EVERY 930 from 1975 to 1977, including paint, interior, engine, gearbox, tires, distributor, de- livery and completion date — plus a synopsis of installed equipment. This level of detail is emblematic of Snodgrass’ work. He is a former software engineer, and his love of Porsches led him to start his writing career with Carrera 2.7, now followed by Turbo 3.0.
It’s a thick, 10.5-pound, beautifully printed, designed and written book on the car that Porsche used to repudiate the awful cars that came out of the mid-1970s, when fuel economy and safety were the highest representation of the art, and performance was an ugly stepchild. Using turbo technology and knowledge gained from racing the 917, the Carrera 3.0 was an antidote to the times.
While only 2,819 of the 3.0 Turbo cars came out of the factory, they had an outsized impact on the market (with prices to match, as a first-year 930 is going for around $150,000). Sometimes called the “doctor killer” for the dangerous intersection of high-horsepower, turbo-lag and a lack of skills behind the wheel, the 930 was actually a touch slower than the mechanically injected 2.7-liter predecessor. But that was mostly down to extra weight that balanced the increased output, mostly thanks to safety equipment (thanks, Ralph Nader!) demanded at the time. Heck, safety was such a top-of-mind item that there were threats to kill all convertibles in that period. So the introduction of the 930 was certainly counterintuitive — and well-received by enthusiasts.
And well-received is what this book should be. It’s an instant classic in the category of single-model history and detail.
Provenance: Ryan Snodgrass brings a software engineer’s hyper-fo- cus and demand for perfection to his second book. Turbo 3.0 is an intense, deep dive into the history of the model and every scrap of information available.
Fit and Finish: This book is simply beautiful. The claimed (I didn’t count them) 1,508 photos and illustrations are beautifully reproduced on quality stock. The overall design is understated and serves the content. The entire package is top-shelf.
Drivability: With Turbo 3.0, Ryan Snodgrass has reset the bar for any future Porsche book. The text is smart, lively and easy to read, supporting an incredible amount of information. At $395 for one of 2,500 copies of this limited-edition tome, you can expect the same appreciation in value as in the car — even as you appreciate Turbo 3.0 as a resource and good read.
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We are honored that the Turbo 3.0 book not only won an IPPY Gold medal at the 2019 Independent Book Publisher Awards, but the overall win within one of eight "Outstanding Books of the Year" categories was special, tying for the Best Book Arts Craftsmanship category. This award is extra meaningful as all books published by independent publishers around the world were eligible, not just within the narrow field of automotive books. Tough competition for sure!
The IPPY “rewards those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing,” with the judging criteria “based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.” The eight overall Outstanding Books of the Year categories choose books from "regular entries for being the most heartfelt, unique, outspoken and/or experimental."
Many thanks to all the contributors to the success of the Turbo 3.0 book: art director Richard Baron; cover artist Guy Allen; cutaway illustrator Makoto Ouchi; photographers Claus Bachl, Michael Furman, and Randy Wells; editors Jonathan Stein and Mary Snodgrass; designer of our first book style Christoph Mäder; prepress support from iocolor with Stephanie Lock, John Bailey, and Gary Hawkey; and the printer Artron Art Group.
Published by Parabolica Press, Turbo 3.0 was officially available for purchase in October 2018. The 23rd Annual IPPY Awards ceremony will be held in New York City on May 28, 2019.
Porsche enthusiast site Elferspot is offering a RARE opportunity to win a copy of the epic Turbo 3.0 book until May 15, 2019. Not only that, they created a quick video to showcase the book for those who have never seen it in person. See more details about the contest on the Elferspot website.
Review of the Turbo 3.0 book in Porsche Fahrer's February 2019 issue:
Manchmal, wenn Geld und Zeit keine Rolle spielen, entsteht große Kunst, ohne dass die Limitierungen des wirklichen Lebens ihr Schranken auferlegen. Und mit viel Glück wird ein Buch wie Ryan Snodgrass’ Magnum Opus zum Thema 911 Turbo daraus.
Die Masse von 1500 Bildern und Informationen auf 536 Seiten hat das Zeug, den Betrachter/Leser zu erschlagen: Wo beginnen, wenn schon das Kapitel „Accessoires“, angefangen beim korrekten Bordwerkzeug bis hin zum passenden 911-Koffer-satz der Firma Volz, 18 Seiten umfasst? Wohlgemerkt, es geht nur um den Dreiliter-Urturbo der Modelljah- re 1975 bis 1977! Natürlich ist es spannend, die Entwicklung des 911 Turbo nachzuvollziehen, aber richtig aufregend wird es, wenn Text und Bilder tief und detailreich bis hin zum Aufnäher der Sicherheitsgurte in Technik, Ausstattung und Produktion eintauchen. Snodgrass hat sich die Mühe gemacht, auch Sonderanfertigungen und Spezialmodelle zu zeigen, die Spuren im Rennsport nachzuzeichnen und zu guter Letzt JEDEN gebauten 911 Turbo 3.0 mit Farbe, Innenausstattung, Reifentyp bei Auslieferung, Extras etc. aufzulisten. Wenn das Geld also nicht für einen Urturbo reicht, sind 395 Dollar für die Standardausgabe dieses Standardwerks perfekt angelegtes Geld. Ein besseres Buch zum Thema wird es auf absehbare Zeit nicht geben. Fünf Sterne!