RS Magazine – Turbo 3.0 Reviewed in 2018 Father's Day Books You Want
Ryan Snodgrass is an excellent storyteller who proved capable of making the subject of a single Porsche model – the 911 Carrera 2.7 MFI – engaging reading supplemented with exceptional documentation. That book had no shortcomings.
However, when Snodgrass set out to relate the planning, engineering, styling, and development history of the Typ 930, he used his own work as his benchmark. Then he reset it a great deal higher with his latest book Turbo 3.0. This work – throughout – tends to humble the word “encyclopedic” as Snodgrass explores every element of turbocharging and the turbocharged Porsche 911 in detailed photos, diagrams, and documents. There are pages (and pages) of paint color representations, a complete series on actual cars, and an astonishing chart identifying ALL Turbo 3.0 colors and the frequency of their appearance in 1975, 1976, and 1977.
Reinforcing the exhaustive attention to detail, captions for many photos in this book not only identify the model year and country of original delivery but also include the car’s VIN. The chapter on interiors identifies standard and optional upholstery materials (and on one jarring two-page spread illustrates the interior color scheme of one particular 1977 Martini Turbo 3.0 (also identified by chassis number) done for the London Motor Show.
For those intrigued – or enthralled – by Porsche factory custom cars, Snodgrass’s chapter on these special Turbos is fascinating. Snodgrass devotes equal space, time, and research to Turbo accessories, literature, and of course, production data.
With the title of his book, Ryan Snodgrass posits an interesting idea. While most automotive historians quickly and willingly will award Porsche’s 959 with the title of world’s first supercar, Snodgrass suggests the Turbo 3.0 may more rightfully carry that distinction. It was, after all, the fastest production car in the world when Porsche introduced it. It also was one of its most courageous, announced just as O.P.E.C. told the world the mid-eastern oil exporting countries were cutting off supplies of petroleum.
Books such as this – especially one printed and produced with such high quality photo reproduction, taking immeasurably high research, and representing several years of Snodgrass’ and his collaborators’ time, necessarily must command high prices. If you own one of these cars or simply are deeply interested, you must have this book in your reference library.
Turbo 3.0 – Porsche’s First Turbocharged Supercar 1975-1977; Ryan Snodgrass. 2018 Parabolica Press. 536p plus supplements. ISBN: 978-0-9962682-4-0. $395.00 (limited edition) from www.parabolicapress.com. More information at firstname.lastname@example.org
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We are honored that the Turbo 3.0 book not only won an IPPY Gold medal at the 2019 Independent Book Publisher Awards, but the overall win within one of eight "Outstanding Books of the Year" categories was special, tying for the Best Book Arts Craftsmanship category. This award is extra meaningful as all books published by independent publishers around the world were eligible, not just within the narrow field of automotive books. Tough competition for sure!
The IPPY “rewards those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing,” with the judging criteria “based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.” The eight overall Outstanding Books of the Year categories choose books from "regular entries for being the most heartfelt, unique, outspoken and/or experimental."
Many thanks to all the contributors to the success of the Turbo 3.0 book: art director Richard Baron; cover artist Guy Allen; cutaway illustrator Makoto Ouchi; photographers Claus Bachl, Michael Furman, and Randy Wells; editors Jonathan Stein and Mary Snodgrass; designer of our first book style Christoph Mäder; prepress support from iocolor with Stephanie Lock, John Bailey, and Gary Hawkey; and the printer Artron Art Group.
Published by Parabolica Press, Turbo 3.0 was officially available for purchase in October 2018. The 23rd Annual IPPY Awards ceremony will be held in New York City on May 28, 2019.
Porsche enthusiast site Elferspot is offering a RARE opportunity to win a copy of the epic Turbo 3.0 book until May 15, 2019. Not only that, they created a quick video to showcase the book for those who have never seen it in person. See more details about the contest on the Elferspot website.
Review of the Turbo 3.0 book in Porsche Fahrer's February 2019 issue:
Manchmal, wenn Geld und Zeit keine Rolle spielen, entsteht große Kunst, ohne dass die Limitierungen des wirklichen Lebens ihr Schranken auferlegen. Und mit viel Glück wird ein Buch wie Ryan Snodgrass’ Magnum Opus zum Thema 911 Turbo daraus.
Die Masse von 1500 Bildern und Informationen auf 536 Seiten hat das Zeug, den Betrachter/Leser zu erschlagen: Wo beginnen, wenn schon das Kapitel „Accessoires“, angefangen beim korrekten Bordwerkzeug bis hin zum passenden 911-Koffer-satz der Firma Volz, 18 Seiten umfasst? Wohlgemerkt, es geht nur um den Dreiliter-Urturbo der Modelljah- re 1975 bis 1977! Natürlich ist es spannend, die Entwicklung des 911 Turbo nachzuvollziehen, aber richtig aufregend wird es, wenn Text und Bilder tief und detailreich bis hin zum Aufnäher der Sicherheitsgurte in Technik, Ausstattung und Produktion eintauchen. Snodgrass hat sich die Mühe gemacht, auch Sonderanfertigungen und Spezialmodelle zu zeigen, die Spuren im Rennsport nachzuzeichnen und zu guter Letzt JEDEN gebauten 911 Turbo 3.0 mit Farbe, Innenausstattung, Reifentyp bei Auslieferung, Extras etc. aufzulisten. Wenn das Geld also nicht für einen Urturbo reicht, sind 395 Dollar für die Standardausgabe dieses Standardwerks perfekt angelegtes Geld. Ein besseres Buch zum Thema wird es auf absehbare Zeit nicht geben. Fünf Sterne!