Panorama Magazine – Turbo 3.0 Book Review
Panorama's May 2018 issue reviewed the Turbo 3.0 book:
Following its domination of the Can-Am racing series in 1972 and 1973, Porsche used its experience with turbocharging technology gained in motorsports for serial sports car production. Launched in 1975 with a turbocharged flat-six engine, flared wheel arches to accommodate wider wheels, and unmistakable “whale tail” rear spoiler, the 930 Turbo was revolutionary in its performance. It was the fastest German production car upon its introduction, helping Porsche to fortify its reputation as a seminal sports car manufacturer.
Following in the considerable wake of his award-winning Carrera 2.7, author Ryan Snodgrass again hones in with laser-like focus on just a single variant of the iconic 930 Turbo—the earliest 3.0-liter examples produced from September 1974 through June 1977—tracing the model’s roots and origin during an era that is often referred to as a dark time for performance cars.
Naturally, there are the de rigueur in-depth chapters that one might expect to be found on the subjects of turbocharging, drivetrain, chassis, body, and interior, incorporating first-hand accounts and interviews with factory personnel who worked on the project. Additional content includes sections on accessories; literature; marketing materials; and special bespoke models built by the factory for exhibition, executives, and important clients. Racing derivatives such as the Martini Carrera RSR Turbo 2.14, 934, 934.5, and privateer Turbo 3.0 entries are also examined. An appendix at the end of the book lists all 2,819 Turbo 3.0 chassis numbers complete with notations on original colors, interior, and equipment.
Over 536 beautifully designed pages, the prose is supported by more than 1,500 incredible color and black-and-white images, including illustrations, charts, publications, and internal documents, the majority of them truly uncommon or not published before.
Befitting a book that Snodgrass states demanded almost 5,000 man-hours of research, writing, design, and production time, the attention to detail is incredible, surpassing the already superb levels of data analysis and engineering development insights from the author’s previous effort. The book’s production quality is on an equal plane of existence with its writing and utilizes special wide-gamut inks and high-resolution, 15-micron stochastic screens, allowing the reader to zoom in on the details should they want to scrutinize the photos more closely with a magnifying glass when researching various minute details for their own restorations.
Available in a slipcased standard Limited Edition, of which 2,500 have been printed, and a numbered-series Publisher’s Edition (shown here) limited to just 300 copies containing additional niceties, Turbo 3.0 is a sublime reading experience, automotive book or not, and one that will undoubtedly generate feelings of lust for the 930.
Although a starting price of $395 might seem lofty, consider it a small price to pay—the reader is gleaning the immeasurable benefit of all the hours of effort and achievement the author has invested into uncovering anything an owner, collector, or re- storer could possibly want to know. A monumental piece of work, Turbo 3.0 must be considered one of the finest automotive books extant, and the definitive word on the model.
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We are honored that the Turbo 3.0 book not only won an IPPY Gold medal at the 2019 Independent Book Publisher Awards, but the overall win within one of eight "Outstanding Books of the Year" categories was special, tying for the Best Book Arts Craftsmanship category. This award is extra meaningful as all books published by independent publishers around the world were eligible, not just within the narrow field of automotive books. Tough competition for sure!
The IPPY “rewards those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing,” with the judging criteria “based on quality of content, originality, design, and production with an emphasis on innovation and social relevance.” The eight overall Outstanding Books of the Year categories choose books from "regular entries for being the most heartfelt, unique, outspoken and/or experimental."
Many thanks to all the contributors to the success of the Turbo 3.0 book: art director Richard Baron; cover artist Guy Allen; cutaway illustrator Makoto Ouchi; photographers Claus Bachl, Michael Furman, and Randy Wells; editors Jonathan Stein and Mary Snodgrass; designer of our first book style Christoph Mäder; prepress support from iocolor with Stephanie Lock, John Bailey, and Gary Hawkey; and the printer Artron Art Group.
Published by Parabolica Press, Turbo 3.0 was officially available for purchase in October 2018. The 23rd Annual IPPY Awards ceremony will be held in New York City on May 28, 2019.
Porsche enthusiast site Elferspot is offering a RARE opportunity to win a copy of the epic Turbo 3.0 book until May 15, 2019. Not only that, they created a quick video to showcase the book for those who have never seen it in person. See more details about the contest on the Elferspot website.
Review of the Turbo 3.0 book in Porsche Fahrer's February 2019 issue:
Manchmal, wenn Geld und Zeit keine Rolle spielen, entsteht große Kunst, ohne dass die Limitierungen des wirklichen Lebens ihr Schranken auferlegen. Und mit viel Glück wird ein Buch wie Ryan Snodgrass’ Magnum Opus zum Thema 911 Turbo daraus.
Die Masse von 1500 Bildern und Informationen auf 536 Seiten hat das Zeug, den Betrachter/Leser zu erschlagen: Wo beginnen, wenn schon das Kapitel „Accessoires“, angefangen beim korrekten Bordwerkzeug bis hin zum passenden 911-Koffer-satz der Firma Volz, 18 Seiten umfasst? Wohlgemerkt, es geht nur um den Dreiliter-Urturbo der Modelljah- re 1975 bis 1977! Natürlich ist es spannend, die Entwicklung des 911 Turbo nachzuvollziehen, aber richtig aufregend wird es, wenn Text und Bilder tief und detailreich bis hin zum Aufnäher der Sicherheitsgurte in Technik, Ausstattung und Produktion eintauchen. Snodgrass hat sich die Mühe gemacht, auch Sonderanfertigungen und Spezialmodelle zu zeigen, die Spuren im Rennsport nachzuzeichnen und zu guter Letzt JEDEN gebauten 911 Turbo 3.0 mit Farbe, Innenausstattung, Reifentyp bei Auslieferung, Extras etc. aufzulisten. Wenn das Geld also nicht für einen Urturbo reicht, sind 395 Dollar für die Standardausgabe dieses Standardwerks perfekt angelegtes Geld. Ein besseres Buch zum Thema wird es auf absehbare Zeit nicht geben. Fünf Sterne!